London, UK and Ghent, Belgium – 6th May 2026: Ravical has today announced the launch of its new Workspace, a platform built to help accounting and professional services firms run work across their entire client base and price it by the value it delivers instead of the time it takes.  
 
Through the launch, Ravical is introducing a new operating model for firms as pressure on traditional fee models intensifies. Earlier this year, KPMG successfully negotiated a 14% fee reduction from its auditor Grant Thornton, a move that prompted an industry-wide reckoning that the billable hour is no longer fit for purpose and exposes firms without an alternative.  
 
Ravical’s platform continuously assesses a firm’s client book and spots the work that needs to happen before anyone has to ask for it, across client communications, financial data, documents, and external triggers. From here, it executes that work end-to-end through pre-built and custom workflows, pulling the right client context, identifying the relevant specialist inside the firm, and producing a draft ready for expert review and sign-off, with a human in the loop at all times. Once reviewed, a billing agent analyses the firm’s pricing history, client context, and the value of the work delivered to support value-based pricing decisions.   
 

“The way work is delivered and priced is changing,” said Joris Van Der Gucht, CEO and co-founder of Ravical. “The economics of the billable hour are breaking down in real time. When a VAT return that used to take three hours takes twenty minutes, firms face a choice, to either absorb the margin loss or build a model that prices what the work is actually worth to the client. Ravical is built for the second option.”  
 

Crucially, the platform operates at the firm level rather than the individual level. While personal AI tools make individual advisers faster, organisational AI embedded at the heart of the firm makes it more capable. The firm’s best expertise becomes available to every adviser, across every client, at any time, while client context, workflows, and pricing history accumulate in the platform and compound over time. 
 
Ravical recognises that in professional services, an answer that is almost right is the most dangerous kind. The Advisory Workspace includes a knowledge verification layer that ensures every piece of work that touches domain knowledge, including tax law, legislation, and regulatory guidance, is verified against primary sources before it reaches the reviewing adviser, with citations the adviser can check directly. 
 
“For most firms, the real bottleneck they face every day is the capacity to deliver advisory work,” continued Van Der Gucht. “The client demand is there, but firms can’t consistently act on it at scale, therefore the only way to unlock that is to change how the work itself gets done.” 
 
The launch comes as the accounting profession is being reshaped by structural forces the billable hour was not built to withstand, notably compliance margins under pressure from automation, a talent model that makes senior expertise scarce, and clients who now access the same AI tools as their advisers and expect more in return. The Advisory Workspace is Ravical’s answer to all three, a system that runs the work, prices the outcome, and keeps the human adviser at the centre of the client relationship.