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Most AI conversations in accountancy stop at the tool: which chatbot, which plugin, which prompt. That's not where the real change is happening. In this session we set the tool debate aside and look at the five ways AI is already rewriting how firms make money: pricing, delivery, hiring, training and the client relationship.
Wouter van Lierde, UK Lead Ravical
A chatbot makes one person faster. Organisational AI changes what the firm sells, how it prices, who it hires and how it trains them. Firms that treat this as a tooling question get faster at the old model. Firms that treat it as a business model question build a different one.
• Pricing: why billing by the hour stops working, and what replaces it • Work: how the job shifts from doing the task to spotting the opportunity • Hiring: why growth stops meaning more headcount • Training: how you train a junior once the reps are gone • Clients: why firms that don't show the value lose the price argument at renewal
