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Research Report

The State of Advisory in Accounting

This new research reveals that accountancy firms are at a “crossroads”, as 88% admit margins are under pressure due to AI-driven automation.

Ravical-Research 2026

The infrastructure gap revealed

88% of UK accounting firms say compliance margins are under pressure due to AI-driven automation. 63% believe compliance will at best only be marginally profitable within five years.

Yet by almost every other measure, the industry looks healthy today. Revenue per client is up. Compliance is still paying the bills. For now.

This report, based on a Censuswide survey of 500 senior decision-makers at UK accountancy firms, shows why the window to build advisory infrastructure is open right now, and how quickly it's narrowing.

88% 

Report rising compliance margins in the last 3 years.

63% 

Believe compliance will be only marginally profitable, or worse, within 5 years.

Firms who only look at AI for efficiency savings are missing the point. The real opportunity is using AI to systematically identify and scale advisory services."

Firms who only look at AI for efficiency savings are missing the point. The real opportunity is using AI to systematically identify and scale advisory services."

Firms who only look at AI for efficiency savings are missing the point. The real opportunity is using AI to systematically identify and scale advisory services."

Joris Van Der Gucht

Founder & CEO, Ravical