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Research Report

What Businesses Expect From Their Accountant

What Businesses Expect From Their Accountant

This new research reveals that accountancy firms are at a “crossroads”, as 88% admit margins are under pressure due to AI-driven automation.

Ravical-Research 2026

Accountants are doing the compliance work well. The data raises questions about what comes next.

Accountants are doing the compliance work well. The data raises questions about what comes next.

Accountants are doing the compliance work well. The data raises questions about what comes next.

The accounting profession in the Netherlands is trusted, competent, and deeply embedded in the Dutch business landscape. Nearly every SME works with an external accountant or tax advisor. The relationship is long-standing and, for most, broadly satisfactory.

The accounting profession in the Netherlands is trusted, competent, and deeply embedded in the Dutch business landscape. Nearly every SME works with an external accountant or tax advisor. The relationship is long-standing and, for most, broadly satisfactory.

But satisfaction is not the same as utilisation. This report presents findings from 200 SME decision-makers across the Netherlands who work with an external accountant or tax advisor. It describes a profession that is doing its core job well — and a market that increasingly expects it to do more.

But satisfaction is not the same as utilisation. This report presents findings from 200 SME decision-makers across the Netherlands who work with an external accountant or tax advisor. It describes a profession that is doing its core job well — and a market that increasingly expects it to do more.

64% 

64% 

describe a reactive or transactional relationship with their accountant

describe a reactive or transactional relationship with their accountant

58% 

58% 

use AI tools for financial or business questions

use AI tools for financial or business questions

60% 

60% 

have at some point thought about switching accountants in the past year

have at some point thought about switching accountants in the past year

56% 

56% 

expect compliance work to be replaceable by software within years

expect compliance work to be replaceable by software within years