research report
UK accountancy practices could unlock six-figure growth without adding a single new client. The opportunity is already inside the client base, but too often the conversation never happens. Based on research with 500 UK businesses, this report shows where clients are taking advisory work, what they would pay their accountant to deliver, and why speed, visibility, and proactive service now matter as much as technical capability.
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Joris Van Der Gucht
Co-Founder and CEO of Ravical
Potential additional annual revenue UK accountancy practices could unlock from existing clients.
of UK businesses would pay more if their accountant offered the additional support they need.
of businesses have acted on advice from an AI tool without checking it with their accountant.
The growth opportunity is already on the books
The fastest route to growth is not always new-logo acquisition. Across the UK market, businesses are already buying services such as cash flow planning, proactive tax planning, performance reviews, growth support, and pricing analysis. Much of that work is going to someone else. More than a third of businesses receiving each service tested are getting it from a different provider, even when their accountant may already have the capability to deliver it.
Clients are ready to consolidate if firms move first
Price is not the main reason revenue leaves the firm. The top reasons are simpler: the firm never offered or recommended the service, or the client sees the relationship as compliance-only. Among businesses sourcing services elsewhere, 94% would consider consolidating that work back with their accountant if it could deliver to the same standard. The firms that surface the right work, scope it clearly, and respond faster can turn existing trust into new revenue.
