research report
UK accounting firms could unlock six-figure growth without adding a single new client. The opportunity is already inside the client base, but too often the conversation never happens. Based on research with 500 UK businesses, this report shows where clients are taking advisory work, what they would pay their accountant to deliver, and why speed, visibility, and proactive service now matter as much as technical capability.
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Joris Van Der Gucht
Co-Founder and CEO of Ravical
Potential additional annual revenue UK accounting firms could unlock from existing clients.
of UK businesses would pay more if their accounting firm offered the additional support they need.
of businesses have acted on advice from an AI tool without checking it with their accountant.
The growth opportunity is already on the books
The fastest route to growth is not always new-logo acquisition. Across the UK market, businesses are already buying services such as cash flow planning, proactive tax planning, performance reviews, growth support, and pricing analysis. Much of that work is going to someone else. More than a third of businesses receiving each service tested are getting it from a different provider, even when their accounting firm may already have the capability to deliver it.
